Sign up. Take part. Get paid.

VIPeople is an exciting new market research panel which gives you the opportunity to take part in paid research studies.

Become a VIPerson

People are Very Important!

The household brands we all use need to get the opinions of customers and potential customers – this might be to check out perceptions of a new idea for a product, service, or advert; to check out how a new app is working; to taste new flavours; and many other things.

How does it work?

To join the panel you will be asked to complete a survey to find out about you, and allow us to invite you to apply for projects which are relevant to you.

For each study we will email you a screening survey to determine your suitability for it.

After the screening survey has been completed we’ll get in touch, usually by phone, to have a quick conversation and recap responses, and invite participants to engage in the study.

What will I be doing?

We recruit for a range of different qualitative methodologies including face to face and online focus groups and interviews; online communities; product testing; shopping trips; surveys; and many more.

The studies are usually fun and interesting – there are no right or wrong answers!

What’s in it for me?

The amount you’ll earn is dependent on the project but typically a one-hour focus group would offer between £50 – £100.

We usually pay incentives by bacs transfer. Sometimes vouchers may be offered instead but the incentive will always be clear at the opt in stage of the study.